corporate product samples

David Masher of Inversion Media, asked if I would travel the country to interview over 50 individuals in electrical distribution companies that were recently folded into Sonepar, a French international company. My job was to manage the acquisition of the interviews, arrange for crews in cities nationwide, direct the production, and interview the employees. This all had to be completed in two week's time. David Masher, Creative Director and Founder of Inversion Media, packaged them all up in an amazing swirl of Motion Graphics, Sound Design and Scoring. David was responsible for creating the motion graphics and sound design. He also scored the music. This video was shown on day one of the Sonepar USA national Sales Meeting produced by Centrifuge Media of North Carolina, a remarkable event company.

With animations by award-winning designer David Masher, “bumpers” like these set the mood for excitement in a sales, trade show or user’s conference. This is one of a series of media elements for a three-day trade show produced for Centrifuge Media, Inc.

Two Weeks ago, I posted an endorsement video in which two consumers voiced their opinions of the GroundedPower Customer Engagement System. In this video, we extended the use of those endorsements by adding an explanation of the features and benefits of the GroundedPower Customer Engagement System. Just a voice-over, some screen shots, three photographs and one tabletop video was used to extend the endorsements into a complete, comprehensive product overview. The approach was both cost-effective and quick to execute. These "tactical videos" address the communication requirements of fast-growing companies, without excessive complication or cost. The elements become assets for marketing that can be used in a variety of combinations - to create streaming videos for the company web site, punctuate PowerPoint presentations, or as a looping video at trade shows.

For attracting investment, new customers, and shareholders, how do you concisely present the features and benefits of a compelling technology as briefly as possible? This video combines a product orientation and endorsement to present a product from a user’s point of view.

This is clearly NOT a do-it-yourself project, but the video is intended to show how a highly-efficient Rennai Tankless Water Heater is installed by professionals. This Rennai Water Heater represents the next generation of smart, energy saving, on-demand water heaters, which use less energy and are far more efficient than older models. The purpose of the video was to not only show the installation process, but demonstrate the kinds of new energy-saving household technology available today. Part of this was illustrated with animations by David Masher. Produced by BobVila.com and used with permission.

Placing a branded product within an instructional video strongly affiliates the value of the brand with a value of the technology, without “selling.” Prospective customers, when searching on-line, prefer “discovering” solutions, rather than being “sold” a solution.

This on-line presentation, created with PowerPoint Graphics and Camtasia Screen Recordings gives prospective customers a quick way to evaluate a fully-integrated, context-driven software design environment to complete a signal chain design with confidence and ease.

Here is an example of an economically-produced software product demonstration designed quickly and comprehensively present the features and benefits of a cloud-based software solution.

Sharing Keynote presentations on-line extends the value of the time invested in creating a PowerPoint Presentation, and allows additional viewers the ability to watch “On-Demand.”