White Papers
We offer papers on a variety of topics that we have presented at seminars or conferences. You are welcome to download these .PDF files and use them for your own benefit, provided that you credit Barry O'Brien of North Shore Communications Group, Inc. as the author.
| A Business Approach to Social Media Videos |
Viewers prefer video content over text, because they can digest information in a matter of minutes. If done well, video is entertaining, making viewing more enjoyable. Compelling video content increases brand awareness, while increasing both traffic to the site and the length of the session times, provided you design videos to viewer’s expectations: |
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ABC’s of e-Learning
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It is now possible to deploy knowledge on demand faster and at a lower cost than ever before. This one page document presents five quick tips for building an effective e-Learning venture
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Planning to Learn
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Knowledge is useful only if it can be applied. Effective teaching, using the latest e-Learning tools, still requires sound planning This paper summarizes the steps necessary to create effective learning programs.
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Steps to Podcast Development
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PodCasting Begins Well Before You Push the “Record” Button. This paper summarizes the issues to be considered when planning to create an audio or video podcast.
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Coordinating Action
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A summary of Dr. Ferando Flores’ effective approach for creating conversations for action.
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| Flattening the Learning Process |
The trend is toward building open, flexible learning systems. This paper summarizes an on-line lecture by Elliot Masie entitled Learning in a Flatter World
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Looking for Answers in All the Right Places
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There are more searches run through You Tube than through Yahoo.” Think about that. Are you leveraging the use of video and Flash™ programming on your web site? Clearly the preference is heading towards watching, not reading, when browers search for information.
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| Designing On-Demand Learning Systems |
This summary quickly covers the key issues to address when designing an on-demand learning system.
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